Who We Are
For over 40 years, The Pacific Institute® has been successfully helping individuals unlock their potential and improve their performance, and enabling organizations to transform their culture and improve business results. We are dedicated to creating a significant impact on the wellbeing and efficacy of individuals, teams, organizations, communities and countries. Since 1971, The Pacific Institute® has worked internationally with offices and operations in over 21 countries — USA, Canada, Australia, South Africa, Japan, China, Central America and more. Our global team works in 21 languages. This enables us to transform potential into performance at a truly global scale. Since 1996, our Canadian team has developed a deep, rich experience in transforming individual and team potential into performance. We are very proud of our clients’ success and their impressive results in organizational transformation. We are committed to partnering with you to ensure your investment with us has a return. Our affirmation — we measure our success by our clients’ actual results.
Our team has the commitment, dedication, and experience necessary to help our clients achieve their goals.
Gregg Cochlan, Managing Director
Gregg has an extensive background in leadership, organizational transformation and performance improvement. Since joining The Pacific Institute® in 1997, he has done a tremendous job of taking organizations forward with a 21st-century mindset resulting in significant performance improvement. Gregg is passionate about the work The Pacific Institute does, and his enthusiasm for making a difference permeates his work with clients.
Since the early 1990s, Gregg Cochlan has worked with leaders and organizations on transformation and growth. He was recently named President and CEO of The Pacific Institute Canada, and he iss responsibility for the company’s business throughout that region. Gregg has focused most of his consultancy on strategic leadership, leadership coaching and organizational culture transformation. He has been a contributor in more that 300 board and executive-management sessions with companies across Canada and the U.S. Gregg considers himself fortunate to have been involved in hundreds of organizational-change initiatives. These projects have ranged from doubling market share of a strategic product in less than eight months, to transforming a near-bankrupt financial organization into a 50-best-managed company. He has helped many companies successfully manage mergers, amalgamations and change initiatives. In a recent project, he contributed to enabling an organization to save $65 million dollars in less than three years.
Gregg Cochlan is an author, speaker, organization-transformation specialist and leadership coach. His first book, Love Leadership, challenged traditional corporate conditioning by positioning love as a more effective, sustainable leadership style. Gregg and The Pacific Institute colleague Ron Medved released a new book, World Peace Really! One Mind @ A Time, in 2011. The book applied 40 years of The Pacific Institute®‘s experience to the goal of peaceful coexistence. Gregg feels his work in organizational and culture transformation has been very rewarding. He is proud to say he has seen many of his clients successfully manage the challenge of change and growth, from mergers to holistic change to process improvement and revenue growth. A very important outcome that Gregg strives to achieve is a multiple ROI for clients. Gregg and his wife Sandra are proudly married for more than 30 years. They have three kids: Katelyn, Avery and Brogen. Bottom line: Gregg measures his success by his client’s actual results.
Sue Nelson, CHRP, Director, Eastern Ontario and Atlantic Canada
Sue is a strategist and an organizational weaver. As a certified human resource professional, Sue has specialized training in organization development and change management. For years she has been assisting local, national and global organizations with their transformations.
Always with an eye on the future, she is continuously seeking paths forward that equip leaders and organizations for success with the seismic changes they will face.
She has worked with organizations specializing in business process outsourcing, data processing, education, energy, financial services, food and beverage, health services, health solutions/benefits /insurance, management consulting, securities investments, telecommunications, utilities, and all levels of government, from as few as 35 employees locally to 200,000 plus globally. Sue has been an operations manager and an entrepreneur.
Sue has been the past president of the Human Resources Association of Nova Scotia which serves Nova Scotia and Prince Edward Island. Also, she has been a board member of the Canadian Council of Human Resources Associations. Sue has a strong commitment to developing others as their leader or being a mentor or coach to all employee levels. Sue was recognized with the People Developer Award while working at Accenture.
Coming from a family whose father was in the Air Force, she grew up all over Canada. Sue has followed the same in her professional career by working and living in many of our beautiful provinces and cities. But, Atlantic Canada has always held a special place. When not working, Sue enjoys hiking, walking the beaches looking for treasured drift wood or other wonderful objects, and of course, fulfilling her love of life-long learning.
Charmin Rockwell, Project Director - Alberta
Charmin is an entrepreneur with a background in facilitation, career counselling, and small business management. She has a Bachelor’s Degree in Psychology as well as a certificate in Human Resource Management from the University of Alberta. Charmin has extensive experience helping individuals create success in their lives. She does so in an empowering way that utilizes her great sense of humor and ability to connect with the client. She has spent the last 10 years facilitating and managing projects, leading to rich and diverse experiences assisting people from all walks of life. Charmin believes that anyone can achieve excellence and reach higher. She’s put this philosophy into action daily in her work with company leaders, business owners, star performers and individuals sometimes seen as “under-achieving.”
Charmin has an uncommon ability to cut through obstacles and excuses to bring individuals and organizations to the point of clarity on their goals, mission and purpose. She is a skilled guide to optimizing organizational and personal performance. In partnering with The Pacific Institute, Charmin is able to assist individuals with creating lasting results personally and professionally.
Jane McDade, Project Manager
Jane has over 15 years of field experience in project implementation and, over the last 11 years, has provided impeccable project management. She has an amazing attention to detail. Her most dominant trait is her passion to serve our clients. With Jane, you are assured of excellence. Over the last 11 years, Jane McDade has advanced the project management portion of The Pacific Institute’s business. Jane is the hub of all client interaction. Jane and team are the conduit through which communication, planning, project direction, tracking and coordination of all projects takes place. An already efficient, consistent, experienced, client-focused operative model is immediately available to our clients.
Jane believes the importance of customer service is second to none and is even more important when combined with the exceptional standards that we have in our science, products and services with The Pacific Institute. Project management seamlessly weaves in and out of all pieces of our client experience. It requires that there is a strong fluency and mastery of all aspects of the relationship that the client has with The Pacific Institute. Jane was a client first of The Pacific Institute’s, later becoming a Project Director and Master Facilitator of its curricula from 1997. In the peak of her facilitation role, Jane travelled 256 days to numerous clients, assisting them with their implementation of The Pacific Institute’s training. In 2001, Jane took on the role of project management. Jane lives in Edmonton, Alberta with her husband, Gerry and two children, James and Ella.
Melissa Cowburn, Partner - Ontario
Melissa brings a background built on excellence in varsity sports, study and teaching at a world-leading business school, formal training in education, professional experience and coaching youth. Be it in the boardroom, on the field or in the school yard, Melissa’s experience allows her to adapt and successfully deliver to your group. Melissa joined The Pacific Institute® via her partnership, The Pacific Institute Ontario, where the ability to see and aid growth in others, ranging from young children to aspiring athletes to employees in Canadian businesses, can be accomplished. Melissa is a graduate, with distinction, of the Richard Ivey School of Business, University of Western Ontario. She was also hired to teach the required course to gain admission to Ivey.
While in undergraduate studies, Melissa excelled as a multi-sport varsity athlete, earning Academic All-Canadian Honors. Her experience provided her with insights into competing at a high level of sport. Melissa continued her growth and transitioned into a boutique marketing firm, where she created strategic marketing campaigns for name-brand companies to aid in building and renewing their brands. Realizing her passion for educating, Melissa returned to Teacher’s College at the University of Western Ontario. Upon graduation, Melissa earned a full contract position at a Waterloo, Ont. secondary school, where she also coached three sports. Melissa has also taught for a number of years at Conestoga College in Kitchener, Ontario. Melissa’s initiative, professionalism and collaborative leadership qualities, coupled with her friendly, energetic personality, are qualities that clients appreciate. Melissa and her husband Dave, originally from London, make their home in the Kitchener-Waterloo region along with their two children, Carson and Tavia.
James Moszcelt, Partner - Ontario
A charismatic leader and a dynamic facilitator and motivator, James spends hours in and out of the classroom implementing and promoting The Pacific Institute’s life-changing curriculum. His ability to positively motivate and empower people allows James to connect with a wide range of audiences, enabling him to truly help individuals and teams to envision and achieve their goals, transforming their potential into performance.
As a partner of The Pacific Institute Ontario, James brings together his three greatest passions: helping others succeed, enhancing performance and allowing others to realize more of their potential. With a masters degree in teaching from Queensland Australia’s Griffith University and a specialization in Health and Physical Education from York University, James brings over 10 years of exemplary teaching and coaching to The Pacific Institute® of Canada. James’ high level of competency in the classroom has not gone unnoticed, earning him a Distinction of Teaching award within the Peel District School Board. With support from his administration and the school community, James has facilitated The Pacific Institute®’s PX2® education to over 150 of his students.
Outside the classroom, James participates in a wide range of athletics and is a member of one of Canada’s elite softball teams. Clients appreciate James’ approachable, straight-forward and professional demeanor as well as his infectious enthusiasm for the The Pacific Institute’s curriculum. James grew up in London, Ontario, but now resides in Toronto.
Joanne Eeckhout, Project Director
Joanne is an education specialist with an extensive background in teaching, consulting, professional development and curriculum and workshop design and delivery. She has a degree in psychology, and is also certified in TESOL and Learning Disabilities. Because of her background in education, Joanne has a passion for working with individuals to assist them in creating success in their lives. Her ability to speak from the heart along with her down to earth nature and ease with people allows her to connect with people in a personal, authentic way.
Joanne has spent the last 10 years directing the implementation of The Pacific Institute’s performance-improvement solutions with many of Canada’s leading companies and organizations, including Telus, WorkSafe BC, College of Nurses, Canadian Paraplegic Association, Independent Schools in B.C., and the Vancouver Aboriginal Child and Family Services Society. She also implements the Suddenly Disabled program, which she was instrumental in developing. This allows her to adapt and successfully deliver to any group. Her genuine passion and sense of humor and storytelling ability make her a sought-after facilitator and speaker.
Joanne began her career as a teacher and soon thereafter was selected to be a District Educational Consultant. As a consultant she worked with administrators and teachers to escalate effectiveness in the preparation, presentation and evaluation of the school’s curriculum. She was a leader in developing the knowledge, skills and attitudes necessary for success in school and life. She was selected by the Ministry of Education in British Columbia to tour the province, giving workshops on effective teaching and best practices and coordinated professional development programs aimed at improving staff and student
Currently Joanne resides in British Columbia, Canada, where she takes full advantage of the beautiful outdoors keeping active and healthy. She also volunteers with Dress for Success, an organization promoting the economic independence of disadvantaged women.
Al Blesch, Project Director
Al Blesch is a project director, facilitator and speaker with The Pacific Institute of Canada. In his role as a project director, Al has established long-term strategic relationships within the educational, safety and corporate leadership sectors. A popular public speaker, Al’s welcoming speaking style, inspirational stories and practical advice appeal to audiences throughout North America.
Al specializes in implementing The Pacific Institute’s performance-improvement solutions within the business, health and education sectors. His expertise has been utilized by Telus, BC College of Nurses, WorkSafe BC, Canadian Paraplegic Association, Independent Schools in B.C. and the Vancouver Aboriginal Child and Family Services Society.
Prior to joining The Pacific Institute in 2002, Al served as superintendent of Vancouver, B.C.’s Catholic School system from 1977-2002. His term as superintendent was distinguished by increased enrollment to 15,000 students and the construction of 12 elementary schools and three high schools.
Before becoming superintendent, Al served as a high-school principal and successful football coach. He is the former President of B.C.’s Federation of Independent Schools. In 2002, The Province of British Columbia presented Al with an award in recognition of his contributions to education.
Al received his B.A. from Iowna College and his M.A. from Gonzaga University. He resides in Vancouver, B.C.
Ron Medved, Partner
Ron joined The Pacific Institute in 1976 and is one of the company’s most respected and long-serving partners.
Ron has decades of experience designing strategies to empower organizations to mobilize the power and creativity of their people. As a project director of The Pacific Institute®, Ron has worked with organizations like NASA; Westinghouse-Hanford; Chicago Title & Trust; Boston Edison; BC Telephone; Potash Corporation of Saskatchewan; Heritage University; Guild Mortgage; and Edoc Systems Group.
Ron served as The Pacific Institute®’s Vice President of Business Development (North America) from 2003-2010, which included overseeing new product development, supporting consultants in the field, and coordination of The Pacific Institute®’s organizational culture practice.
Ron also managed sports projects for The Pacific Institute® featuring championship coaches Pete Carroll (USC); Nick Saban (Alabama); and Mark Shubert (USA Swimming).
Ron’s early business career included work as a stockbroker and as the president of a regional, NASD broker-dealer firm.
Ron is a graduate of the University of Washington, where he was a team captain and Academic All-American football player for the Huskies followed by a five-year professional football career with the Philadelphia Eagles of the National Football League.
“You know how you get an idea in your head, and it just won’t let go? That’s how I felt when I was introduced to the research from the cognitive scientists in the mid-60s. I knew it was important, but I also knew someone needed to make it accessible for the rest of us. The idea that I might be able to do that, well, that idea just wouldn’t let go.”
And as Lou Tice related it, the rest is history – the history of The Pacific Institute®. Taking what he had learned in a masters-level course at the University of Washington, Lou “digested” the research and applied language that made it easy to understand. After first testing it on himself, he tried it out on his high school football teams. They went from the bottom of the league to the top, and soon their parents were asking Lou to present to their organizations. Giving up his “dream job” of being a football coach, in 1971 Lou and Diane formalized the education and began The Pacific Institute®.
While in-person seminars were a way of life in the early 70s, by 1976, Lou realized that his and Diane’s vision of getting the education to the entire planet was not going to happen one seminar at a time. Acting on an idea revolutionary at the time, they put Lou on camera and video, creating the first of its kind video-based education with Achieving Your Potential®. There was no turning back.
The 1980s saw the expansion of The Pacific Institute® beyond North America, with the opening of an office in Perth, Australia shortly followed by an office in London. By the end of the decade, The Pacific Institute®’s influence had spread further throughout Europe, south into Central and South America, and into South Africa. (The Institute suffered challenges in the media for going into apartheid-dominated South Africa, but like Lou said at the time, “When apartheid ends, as it surely must, what is going to fill the vacuum? The black South Africans need to know that they are capable of flying the airplanes, not just washing them.”)
While Diane codified the education and co-created the audio assimilation course, still an exception in the world of cognitive education, Lou touched ever larger audiences with Investment in Excellence® being translated into multiple languages. He authored three books in the 90s, and Smart Talk for Achieving Your Potential has been translated into Spanish and Japanese.
International conferences introduced client audiences to the scientific “who-saids” upon whose work Lou and Diane based the Institute’s programs: Dr. Albert Bandura of Stanford; Dr. Martin Seligman of the University of Pennsylvania; Dr. Gary Latham of the University of Toronto, Dr. Alec Dickson, former U.S. Representative Jack Kemp, Dr. Kathleen Hawk Sawyer (U.S. Bureau of Prisons), and General Colin Powell (USA, Ret.) before he became Secretary of State, graced the stages provided by the Institute.
The 1990s also saw The Pacific Institute® grow into Asia with offices opening in China and Japan, with Investment in Excellence® translated into both languages. The last few years have seen the Institute’s influence growing in Korea and Southeast Asia. Thought Patterns for High Performance 3.0® is now in Chinese and Korean.
Neither Lou, nor Diane, have been the type to turn away when they saw a need. Lou boldly entered Northern Ireland in the late 80s, during the height of “the troubles” and proceeded to create an atmosphere where conversation between the two sides could begin. He and Diane helped inaugurate the first integrated (Catholic and Protestant) school, the first of many. Lou was asked to come to Guatemala, after the Peace Accords had been signed in 1995, to help facilitate a common language for the new government and the former rebels to come together.
The Mission Statement of The Pacific Institute® proclaims that the Institute will continue to get its education out “by all means just and appropriate.” According to Global President, Jack Fitterer, that will not change as the Institute moves into the next 40 years and beyond. “As Lou was a pioneer in video-based education, The Pacific Institute® will continue to push the boundaries in getting its life- and performance-enhancing education to the world. It was always Lou and Diane’s goal, and it will continue to be so for all of us at The Pacific Institute®.”
Past Chairman and Co-Founder
1935 – 2012
At a gathering of associates, just a few weeks before his passing, Lou charged the group with carrying on the work of The Pacific Institute®. With his own voice failing him, Lou told the group, “You must be my voice now. It is you who will carry on the legacy.” As dear as his family and friends were to Lou, he wanted to make sure that the path he and Diane had chosen over 40 years ago would continue, far beyond the next 40 years. Born in the middle of the Great Depression and growing up during WWII, Louis Earl Tice was an unlikely candidate for international renown. With three brothers and a sister, the family struggled when Lou’s father died; Lou was about 13. While the family got by on welfare, Lou spent summers working on relatives’ ranches in Eastern Washington. He learned resiliency and persistence from the plainspoken cowboys, and a lifelong love of horses and the American West.Lou met Diane Bailey at age 16, and they were married after graduating from high school. Lou needed permission from his mother, as he was not yet 18. While they both attended Seattle University, with the goal of becoming school teachers, they raised Lou’s three younger brothers. After college graduation, Diane became an art teacher, while Lou fulfilled his dream of becoming a high school football coach. “We lived the high life, with two teachers’ incomes. I drove an MG and we drank good wine.” Then came the first of what eventually would be six adopted children. “We went from fast cars and good wine, to old beaters with the doors wired shut!” as Lou used to tell his in-person seminar participants. He would relate, “I went from running around like someone with a funnel in his mouth, waiting for others to fill me, to realizing that I needed to do my own filling.” While studying for his masters in mental health education at the University of Washington, he came upon a course being offered by a visiting professor. It was about the then-breakthrough science of cognitive psychology, and Lou found a connection that would define the rest of his life. Translating results from pure research and putting them into practical, easy-to-understand and even easier to use concepts and principles became the hallmark of Lou’s education. Trying them out on his high school football team to great success (“Little did they know they were my lab animals,” Lou would relate), he graduated to presenting the materials to their parents’ companies. Eventually, Lou quit teaching high school and expanded his classroom to the world. In 1971, he and Diane formed The Pacific Institute®. Realizing that doing one seminar at a time was not going to get the education to very many people, Lou became one of the first to put this type of education on video, while Diane codified the education and created the manuals.
By 1980, the Institute had grown beyond the United States and Canada, and began its march into the international arena. Today, the education of The Pacific Institute® has been presented in over 60 countries, on six continents, and translated into over 20 languages. “We didn’t know anybody,” Lou used to say. “We’d just set the goal and find the people we needed.” The first 40 years of The Pacific Institute® saw presidents of companies and countries become his students. From generals to privates, airmen, and able-bodied seamen; from students to teachers to administrators; from sports figures to moms and dads – all benefited from the education that Lou created and presented for over 40 years.
Each of the millions of people who learned from Lou over the years would take the information he delivered, and then translate it into their own lives and experiences. Once, while he and Diane were touring a SmithKlineBeecham (now GlaxoSmithKline) production plant in the UK, Lou noticed a group of women wrapping surgical bandages. When asked what they were doing, one responded with, “We’re relieving suffering.” Each had made a greater connection with the job they did to the ultimate purpose – not only of the bandages they were wrapping, but with their own lives. It was a theme that would be repeated over and over, all around the world.
Often presented with, “Lou, you saved my life,” Lou would typically reply, “Actually, you saved your own life. I just gave you the tools to use.” People found confidence in themselves and their own abilities because of the education Lou taught, as well as his rock-solid belief in them.
At the same time, he wasn’t afraid to ask the hard questions. In 1989, while in Northern Ireland to tape a special program, Lou was asked to speak to the citizens of Derry (or Londonderry as it is sometimes known). The opposing forces of “the troubles” agreed to not bomb the Rialto Theatre while Lou spoke, and Lou agreed to no speaking fee. He made a deal with his audience: if they liked what he had to say, then the only payment he wanted was for them to sing “Danny Boy” to him.
Earlier in the day, Lou and Diane had been given a tour of the bombed-out city. “They weren’t even bothering to clean up, because they knew buildings would just be bombed again,” he would relate later. So that night, at the Rialto Theatre, Lou described what he had seen that day. And then he, famously, asked, “Is this the kind of Derry that you want?” The silence was deafening. Nobody had ever asked that question before. “I finished up my speech and wasn’t sure if I would need to be hustled from the stage,” as Lou would tell the story. “But it must have been OK, because they stood up sang me the most beautiful rendition of ‘Danny Boy’ I had ever heard.”
Lou’s official Pacific Institute biography has often called him a “catalyst for change.” Perhaps it was not Lou himself that acted as a catalyst, but the education he and Diane created so long ago that has allowed individuals and organizations to free themselves from self-imposed restrictions and move forward to achieve goals never before thought possible. “It’s 'freedom for’ rather than ‘freedom from’,” Lou would often say, and the results achieved around the world, in millions of lives, would agree.